Posted by: nickgerlich | March 24, 2008

Blogging For Dollars

I’m not sure what is wrong with me. I’ve been blogging for three years now. Over 600 blogs and 1000 pages. And more thoughts than I ever imagined possible. But still no money. No riches. No swag, no contracts.

I must be doing something wrong.

Abi JonesBut folks like Abi Jones at have apparently figured it out, and are reaping the benefits. Maybe she’s not rich yet, but I bet she’s on the right road. And this crusty old professor needs to take some notes.

You see, Abi and folks like her are writing blogs that the big manufacturers notice. And those manufacturers are sending box loads of new products their way, hoping that these intrepid writers will mention their new wares in an upcoming blog. Even those blogs with small audiences are being monitored; manufacturers are now realizing the power of the blog, and even if only 2000 people read a piece on their new item, that’s probably 2000 more than they had yesterday.

To Jones’ credit, she also has advertising on her site, which provides yet another resource stream. She may be but a minor celebrity in the blogosphere, but her successes there illustrate the power of the medium and how marketers are suddenly interested in cobbling together a customer base one small group at a time.

The fun part of blogging for dollars is that you get to pick your area of expertise. Jones specializes in new food products; she thus receives lots of corporate swag that finds its way first into her freezer, then into the microwave, and finally into her mouth. Who can argue with free food?

There is immense power in word-of-mouth (WOM) suggestions, even if it is from a blogger we do not know. After all, she is another human being, presumably not a paid shill directed by corporate puppeteers. We inherently trust other real people, and if Abi has a bad experience with the latest Lunchables Jr., but loves the Morningstar Farm Veggie Sausage Patties, we are more likely to believe her than some slick Madison Avenue ad campaign.

Which is all the more evidence of the democratization of the media these days. Big companies may be monolithic money machines bent on convincing (some would say manipulating) us to buy things, but at the end of the day, we still believe Average Joe (or Abi) more than anything.

And with that I am encouraged. I just need to find a blogging home, a focal point that will one day pay some dividends. Hmmm….I sure do want a new bike. I could use some more Lycra clothing, wheels, an advanced GPS, and other things.

Maybe I just need to go for a long ride this evening, clear my head, and think about it. I have a hunch the answer is staring me in the face, much like Abi discovered one day.

And if anyone wants to go ahead and start sending me stuff, I’ll be happy to provide you with the address.

Dr “Day Late and a Dollar Short” Gerlich



  1. Yea, we are thinking of switching to Where have you had your best bloggin experience? WordPress or somewhere else?

  2. I like WordPress the best, either as a subdomain (like this one) or as a separate domain with WordPress running on that server (I run our B-school blog at Google and Technorati index it daily.

  3. Thanks for the input!

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