Posted by: nickgerlich | February 4, 2008

It All Ads Up

When Sergey Brin and Larry Page launched Google in September 1998, not a soul in the world thought that these guys had any business sense. Sure, they were geeky computer science doctoral candidates at Stanford, but that’s about it. What could these two possibly know about business?

As it turns out, though, Brin and Page are actually marketers disguised as geeky computer science doctoral candidates. And the disguise worked, for they were instantly hailed as the new wunderkids on the street. But today, though, the disguise has worn thin, and we can now see the Google empire for what it really is: An enormous advertising agency.

And not just an online ad agency. No, Google will one day come at you with advertisers on all front, including cell phone and TV.

iGoogleAs reports, Google is relying more and more on “old” media. Hey, when your stock price is about $550, you’ve got to pull out all the stops to keep revenues rising. And Google has apparently been doing a good job of tapping into lucrative sources of advertising.

A lot of people still have a hard time separating the search engine from the advertising. But one need not look far, for the advertising is everywhere to be found in Google’s bevy of products.

Basically, Google is to search engine as the Yellow Pages is to directory listings. Both are supported by commercial advertising. The front end is free, but you pay to get in the back. And that is how Google earns its keep and keeps its stockholders happy. You cannot give away information forever, and Brin and Page have shown their stripes as Google evolves.

And since neither finished their degrees (who needs a PhD when you are worth billions?), perhaps my university would be interested in at least offering them an honorary doctorate in marketing. While they may never have suffered through any of my classes, they have shown the world that they’ve got what it takes to make a buck.

Dr “Or Maybe They Need A Marketing Prof at Google?” Gerlich


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