Comments for Off The Shelf

Comment on I Want It! I Need It! by rkenneth

rkenneth — Tue, 08 Jul 2008 21:07:52 +0000

One of the really great things about having students — or, in my case, children and grandchildren — is that they keep introducing me to new music. Long ago, my business was music, so i think they want to show me that their music is as good as mine. Sometimes they’re right.

Wants and needs are curious things. In my ad agency days — everybody needs to do something after the music biz — I learned to convert wants into needs by offering the easiest possible solutions.

Comment on In The Clouds by Cloud Computing and Financial Institutions « Carbonite Online Backups

Cloud Computing and Financial Institutions « Carbonite Online Backups — Wed, 02 Jul 2008 04:39:48 +0000

[...] morning I read a blog by Dr “Mostly Cloudy” Gerlich. He talks about Wells Fargo (large fin inst in US) offering its clients an online safety deposit [...]

Comment on In The Clouds by carbonitebackup

carbonitebackup — Wed, 02 Jul 2008 02:56:00 +0000

This development is inevitable. Companies have been pushing you for years to go online with your statements eg bank statements and other financial/investment records. And whilst a portion of the community has gone this way, companies have never given you some security should your computer fail and you lose it all. Your only options would be to contact them and request new copies at a fee.

Services like Carbonite are ideal for this. Over time large financial institutions will catch on and look to partner with similar providers.

Comment on Gray Anatomy by nickgerlich

nickgerlich — Wed, 23 Apr 2008 18:56:27 +0000

Thanks for your comments. I think my students would approve of the idea. I have tried hard to impress upon them the need to understand consumption differences between various groups, and that the best way to serve those groups is to actually…well, be one of them. Using 30-somethings to sell to 50-somethings is pretty presumptuous and actually quite risky.

Comment on Gray Anatomy by rkenneth

rkenneth — Wed, 23 Apr 2008 17:09:52 +0000

Dr Nick – Glad I found your blog. I’m a geezer marketer. No, I don’t specialize in marketing to my fellow geezers, but I’ve thought about it. When I turned 50-something, I got an invitation to join AARP. It ticked me off. Several years later, I joined and noticed something amazing. Most AARP staffers appear to be under 50. I have coached CEOs and marketing executives to hire young marketers to plan and implement strategies for young audiences. I would advise the same CEOs to hire marketing teams in their 50s, 60s or 70s to develop age-appropriate campaigns. I wonder how your students would respond to such an idea.

Ken Sethney [marketing coach]
Blog: http://rkenneth.wordpress.com

Comment on Space In Between Us by bejewell

bejewell — Tue, 22 Apr 2008 20:15:19 +0000

Personally, I’m grateful for the opportunity to learn, work, and socialize remotely. I definitely find myself more connected in many ways, in this 21C world of technology. And I’ve made tons of friends from all corners of the world – each sharing some random thing in common with me, who I never would have met otherwise.

I have to admit, though, that a big reason for my love all things remote is the fact that it allows me to avoid face-to-face interactions that would make me uncomfortable. I’m able to say things over email that I would probably never utter out loud. Sometimes I say really offensive things on my blog that I would never say in real life. I ask stupid questions without worrying about how they might make me look, and engage in political or religious arguments with people that I would never confront in person.

Is that a good thing? I don’t know. It’s certainly made me more outspoken, even if it’s anonymously!

Comment on Blogging For Dollars by Paul

Paul — Tue, 25 Mar 2008 05:32:02 +0000

Thanks for the input!

Comment on Blogging For Dollars by nickgerlich

nickgerlich — Tue, 25 Mar 2008 04:13:59 +0000

I like WordPress the best, either as a subdomain (like this one) or as a separate domain with WordPress running on that server (I run our B-school blog at BuffBusiness.com). Google and Technorati index it daily.

Comment on Blogging For Dollars by Paul

Paul — Mon, 24 Mar 2008 17:16:41 +0000

Yea, we are thinking of switching to wordpress.org. Where have you had your best bloggin experience? WordPress or somewhere else?

Comment on How I Met My Children’s Mother by ryanpatch

ryanpatch — Fri, 21 Mar 2008 03:34:56 +0000

If I had stayed on campus one weekend in October working on my Fulbright proposal like my adviser suggested, I never would’ve met my partner-in-crime… and now we’re going to graduate school together.

Spot on advice!